The AMAZON FISH FOR FOOD team, through IMG, successfully completed a national market survey to better understand the conditions of fish handling, quality and consumption habits in the urban centers of La Paz, Cochabamba, Santa Cruz and Tarija, in addition to the PPVII Project’s intervention areas (Riberalta municipality in Beni, municipalities of San Juan, San Carlos and Yapacaní in Santa Cruz, and municipalities of Entre Rios and Puerto Villarroel in Cochabamba).
As indicated by IMG’s Director: “this research allows us to identify and characterize the demand for fish and consumption habits nationwide. The results help us implement tools to improve access to marketing channels, and to help create new and improved markets for the fisheries and aquaculture sectors”.
The study focused on six units of observation:.
The current demand for fish represents only 37.6% of the potential demand. This finding demonstrates that there is a potential market growth margin of over 60%.
We were also able to infer with statistical probability, that given an adequate supply of fish, in quality and quantity, the population would consume 2.66 times more fish than it currently consumes.
75.4% of people surveyed eat fish at home and only 24.3% consume fish outside the home. There are differences in these levels in each of the cities and in the areas of project influence..
81.6% of respondents said that the quality of vendor stalls is fair or poor.
The primary factors affecting people’s decision to purchase fish are: freshness, 45.1%; price, 11.4%; presence of red gills, 10.4%; and appearance and color of fish, 9.7%.
64.9% of people said the price of fish is generally high.
The identification and characterization of consumer profiles show that the greatest potential market for farmed pacú and /or tambaquí is made up of middle-class families with incomes of up to Bs. 3,900 Bolivianos/month ($563 USD/month). In the case of paiche, the target market would include more upper-middle class families with income higher than $563 USD/month.
Luis Enrique Badani, IMG, firstname.lastname@example.org
Álvaro Céspedes, IMG, email@example.com